At about the same time, I had a conversation with a past student of mine from Michigan who had just written her own Feng Shui and gardening book. I was lamenting my dilemma when she gave me the name of her printer----in India. It was a long shot, but I sent off an email with the specifications. The cover of my book is complicated----varnishes, metallics, overlays. I know it was the reason for the high printing bids; a couple printers opted not to bid it anticipating the standards required to make it work.
Within a few hours of my initial request I received an email quote from the printer. The quote was one-third the cost of the domestic printers. I was sure they had misunderstood, so I sent them a copy of the book. They assured me that was an accurate quote—furthermore it included shipping and customs fees. My editor Dorie and I ruminated over whether this was a good idea or not—something too good to be true never works out. India is so far away—how would I ever sort out a problem?
During the midst of weighing the risks, I got a personal email from the sales person. It seems he had read my book and had found it "thoughtful and life-changing." It would be "an honor" for them to print it. He assured me he was familiar with Vaastu (the Indian form of Feng Shui) but was looking forward to implementing what I was proposing in "Wind and Water." That beat all...what printer bothers to read the books? And pay attention to the content?
Perhaps it was a clever sales tactic, but that email was the beginning of what has been a delightful and charming relationship. They have been conscientious; have air mailed proofs; have air mailed the first press runs; have assured me of some small tweaks they would be making to assure even better quality; have been patient while my bank tried to figure out how to wire money to India. The list goes on. We call each other "friend" now----"My dear friend Carole..." "Thank you, Jagdish, my friend, for your quick response....."
Yes, initially it was their price, but after these heart-felt emails, I have not regretted my decision to take the book to India. Of course, it didn’t hurt that their pre-run copies were im
